CNBC: As Seen on TV

CNBC Emmy-nominated Sports Business Reporter Darren Rovell goes inside the big business of direct-response infomercials that’s made the Snuggie, ShamWow! and the Ginsu Knife household names.

Rovell sits down with the industry heavyweights like inventor Ron Popeil, pitch man Billy Mays and Telebrands CEO AJ Khubani, tests which products are busts or buys, and uncovers the psychology behind why some sales pitches strikeout while others are hit out of the park.

CNBC’s As Seen on TV premieres Wednesday, April 22nd 9p | 10p | 1a ET